CBAT

Digital Marketing- With me as the Product

This is how I started learning Digital Marketing. I wanted a product to apply it all to- so I found one- “me”.

I applied all the teaching from a great online course Fundamentals of Digital Marketing by Google with me being a live/active outcome.

The the link to all my in-depth course notes can be found- here.

Take a business online:
1. The Online Opportunity
2. Your first steps in online success
3. Build your web presence
4. Plan your online business strategy

This module deals with the first stepping stones for any business or company to build a web presence and talks in-depth about the possible strategies that can benefit the company leveraging digital solutions. Badges to be earned are-



Make it easy for people to find a business on the web:
1. Get started with search
2. Get discovered with search
3. Make search work for you
4. Be noticed with search ads
5. Improve your search campaigns

This module primarily focuses on how to extend the previous state of ‘being digital present’ to ‘making it easy to be found’. Topics like: Search engine basics, how search engines work, organic search, paid search have been covered. Badges to be earned are-

Reach more people locally, on social media or on mobile-
1. Get noticed locally
2. Help people nearby find you online
3. Get noticed with social media
4. Deep dive into social media

This is the module in which the course takes coverage of most practical use-case i.e. on mobile phones. Benefiting from the portability synergizing which with the power of social media is a Business boon. Badges to be earned are-

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